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Build your
conviction

Capture signals, hunches, and lessons with a single keystroke. Build a personal library of notes and sources you can draw on with perfect recall — so you're ready for whatever comes your way while building your business.

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John D. Rockefeller 1870 · Andrew Carnegie 1872 · Alexander Graham Bell 1877 · Nikola Tesla 1886 · Thomas Edison 1889 · Henry Ford 1903 · Wright Brothers 1909 · Walt Disney 1923 ·

Your founder's notebook

Your ideas don't wait. A customer call, a competitor's pricing page, a podcast on the run — anything can be the signal that becomes next quarter's wedge. Captured in a keystroke, sourced automatically, accumulated into the references you point to when the decision arrives.

Capture with one keystroke

On a call. Deep in research. Mid-podcast. Highlight what matters, hit the shortcut, and you're back to it.

Sources included

Leo automatically saves the context of your notes — article URLs, podcast timestamps, video frames, page numbers. So you can take quick scribbles in the middle of the work, and revisit the full context when you sit down to think.

Your personal reference library, with perfect recall

Collect signals, hunches, and lessons over months and across sources. The signal you caught last quarter is still there this one — sourced, searchable, and ready to draw on. Months of inputs become the references you point to when the decision shows up.

Connect the dots

Ask across everything you've collected — what's the pattern, what's the thesis, what does the evidence actually say — and build the narrative you'll point to when it counts. Use Leo's built-in model, or connect it to your favourite LLM.

A personal notebook for the work of building your dream

The thesis

Collect the observations, frustrations, and "why has no one solved this" moments that might become the thing you build. Months of small signals add up to the wedge you'll point to when you commit.

Customer signals

Watch how the people you'd build for actually behave — what they complain about, what they hack together, what they pay for instead. Capture the moments that reveal the real job, not the one they'd describe in an interview.

The landscape

Study the players already in the market you might enter. Track who's serving this customer, what they charge, and where the gaps sit. Articles, pricing pages, founder interviews — captured at the source.

Founder playbooks

Work through the podcasts, essays, and interviews shaping how you'd actually do this. Save the quotes, frameworks, and moments that shifted your thinking — sourced automatically.

Pitch & narrative

Sharpen the language for what you're building — the one-liner, the explanation that finally lands. Tie each iteration to the reaction or reading that prompted it.

Conviction log

Argue the case on the page. Build a running record of the evidence, the reasoning, and the calls that survive the morning — so when the decision arrives, the conviction is already earned.

How they used theirs

Thomas Edison

Edison General Electric · 1889

Edison's Menlo Park lab kept roughly 3,500 notebooks — five million pages of experiments, sketches, and dead ends. He logged everything because the pattern of failure was the only way to find the path forward. The phonograph, the carbon filament, and 1,093 patents trace back to those pages.

Henry Ford

Ford Motor Company · 1903

Ford carried "jot books" his whole career — small pocket notebooks for ideas, expense tallies, and turns of phrase. The pages that survive show him obsessing over inches and ounces. The Model T, the most-produced vehicle of its century, came out of the same obsession.

Wright Brothers

Wright Company · 1909

Before Kitty Hawk, the Wrights spent four years filling notebooks with wind-tunnel data, sketches of wings, and corrections to the prevailing aerodynamic tables. The first powered flight wasn't a moment of inspiration — it was the last entry in a methodical log that ran from 1899 to that December morning in 1903.

Walt Disney

Disney Brothers Studio · 1923

Disney filled story-sketchbooks for his films — pencil thumbnails, dialogue snippets, music cues. The 1934 sketchbook for Snow White ran to several volumes; he showed it to investors before any animation existed. The studio was sold on the strength of the notebook.

John D. Rockefeller

Standard Oil · 1870

At sixteen, Rockefeller bought a small notebook for ten cents and called it "Ledger A." He recorded every cent earned, spent, and given to charity in it for the rest of his life. The same accounting discipline ran through Standard Oil decades later — every barrel, every refinery, every cost line, tracked the way he'd first tracked his own dimes.

Andrew Carnegie

Carnegie Steel · 1872

In 1868, Carnegie wrote himself a private memo laying out a plan: retire by thirty-five, give away his wealth, devote his life to letters. He kept the page. The Gospel of Wealth essay came twenty years later, and the libraries followed — the second life he'd sketched out for himself on a single sheet.

Alexander Graham Bell

Bell Telephone Co. · 1877

Bell's experimental notebook page from March 10, 1876 — now at the Library of Congress — holds the first sketch of the telephone and the words "Mr. Watson, come here. I want to see you." The notebooks that followed tracked his work on aeronautics, the photophone, and the education of the deaf.

Frequently asked questions

Where are my notes stored?
In your Leo account, end-to-end encrypted. Sync keeps notes available across devices, and you can export everything when you want. Your notes never train anyone's model.
Can I connect my own large language model?
Yes. Leo has a built-in model that works out of the box, and you can connect your own — OpenAI, Anthropic, or any provider with an API key. Your notes never train anyone's model.
What happens to my notes if I cancel?
You keep them. Export everything to your Mac at any point — cancellation turns off sync and AI features, but your archive stays accessible to you.
Is there an iOS app?
Not yet. Leo is Mac-only today. An iOS version is in development — when it ships, it'll sync with your Mac library so your notes follow you.
Does Leo replace my existing notes app?
Probably, but only if you want it to. Leo is a separate app with its own library — it doesn't import from or sync with Notion, Obsidian, or Apple Notes. Most people who switch use Leo for the work they're actively thinking about and leave older notes where they are.

Ready to start?

Download Leo and start your founder notebook today.